Brookfarm Bloom is an organic baby cereal you can rely on. Made with only the best natural ingredients, introducing just a touch of fine ground tree nuts in a nourishing blend of organic wholegrains.
The Bloom infants range introduces tree nuts to children in small quantities and is the first breakfast cereal for infants to do this.
We believe your baby's cereals should be so much more than rice. Bloom introduces a wide variety of delicious ingredients and flavours to give your child a healthy start.
The evidence is clearly in and the recommendations of the world's leading medical organisations and Allergy Specialists is that to prevent the development of up to 80% of food allergies in children it's important to introduce the common allergens such as tree nuts, peanuts, wheat, soy, cow's milk, sesame, fish and shellfish into your children's diet from the age of 6 months to 12 months - and to continue this over the next five years.
Allergy New Zealand references 'Nip Allergies in the Bub' - latest advice on Allergy prevention from Australia's National Allergy Strategy.